Everyday Social Business

I work with customers every day who want to know how to roll out a social business solution within their organizations to improve internal communications, collaboration, and innovation.  They usually have the technical portion covered but the business aspect is new.  Even if they have Organizational Change Management expertise in-house there are aspects to social that go beyond traditional OCM.  These customers want to know what other companies have done and they want to be told exactly which steps to take.  There is a lot of great information out there - more and more every day.  What I've found in the six+ years since I've focused solely on social business is, there are a lot of 10,000 foot view conversations about what social business is, but not a lot of people talking about how to make it happen effectively. 

 

That "in the trenches" perspective is important because what I hear from my customers every day is they don’t want to philosophize – they need to do.  So I’m going to continue to write, now that I've left NewsGator, about Everyday Social Business from my in the trenches experience working side by side with the social champions at F500 companies.  We are making things happen together step by step.  I’m going to share my everyday “aha moments”, strategies, and tips and tricks with you so hopefully you can benefit and apply an everyday tactic to your social business initiative that makes you, and ultimately your company, more successful.

 

And I hope that you'll comment back with your "aha moments" because everyone is at a different stage of their journey.   Let's be social and learn from each other.